Hyundai

A WORLD CUP BELOW THE LINE

Hyundai has been traditionally a key sponsor of the FIFA World Cup, but in 2010 the company decided to keep the ball in play entertaining the Italian supporters with a special activity.

The Hyundai Fun Park in Florence not only broadcasted all the matches on giant screen, buti t also entertained those who are less enthusiast about football with music, contests and various shows.