This majestic billboard is located on one of the main routes, via Cristoforo Colombo, that connects downtown Rome with the southwest part of the city and the coast. The billboard is positioned in the heart of Eur, the most important
business and residential district of Rome, that is currentlyexperiencing outright revival, due also to the urban requalification with the construction of the new congress center, known as “Nuvola” designed by Massimiliano Fuksas, the TIM Towers, the “Mediterraneum”, the new aquarium of Rome, and the project for the new soccer stadium of Roma Calcio .
Performance Key Award for Sustainable communication
Awarded for the exceptional and innovative contribution given to environmental improvement Read more