A highly effective maxi Led screen placed over the renowned Victory House building, in Leicester Square, at the convergence of Trafalgar Square, Piccadilly Circus and Covent Garden. One of the most visited, photographed and filmed locations in the the world, Leicester Square is also the third most searched item on Facebook certainly, a mandatory stop for everyone that comes to London.
Right in the heart of Soho, Leicester Square is famous for hosting film premieres with movie stars walking on the red carpet. Nearby,in Covent Garden, it is possible to admire the “Avenue of the Stars”, that collects handprints and signatures of a number of actors and actresses. It’s London’s go to location for entertainment, thanks to the presence of major cinemas: the Odeon, the Empire, the Vue and the legendary Prince Charles Cinema. It also hosts a number of restaurants, ice-cream parlours, coffee shops and clubs, such as the renowned Hippodrome, and the cult Comedy Store.The location is the destination of an heterogeneous and literate target and is a hangout for Londoners and tourists, both during the day and at night. Thanks to its location, this maxi led screen has a great visual impact and represents an exclusive opportunity to promote ones’ brand.