Urban Vision and FOX collaborated again side by side to promote the reboot of the famous Magnum P.I. series, broadcast on FOX.
During the first two weekends of October 2018, in some highly frequented Milanese locations, a number of engagement and guerilla marketing activities followed: sunglasses , mustache and hats with Magnum PI logo were placed on street lighting poles, attracting the attention of passersby, while a group of mustachioed individuals, dressed as the celebrated protagonist of the series, wandered the streets of the city.
An intense social media activity was also promoted, realized with the participation of three influencer who involved their followers by publishing many funny stories related to the special project.
In addition, near the digital led screen of Corso Como by Urban Vision, on the notes of Magnum P.I. music theme, coming from a 488 red Ferrari, passers-by could have impersonate Thomas Magnum, wearing artificial mustache, Hawaiian shirt and cap, and then see projected on the maxi LED his own image alongside the new ‘private investigator’, interpreted in the reboot by Jay Hernandez.