Ogilvy Italy Unveil Pollution-Absorbing Billboards

Ogilvy Italy create an ‘ambient outdoor activation’ for Urban Vision that absorbs pollution.

How do you make 67,612 cars disappear from across Europe? Elaborate system of smoke and mirrors? Continent-sized concealed trapdoor? No. You create Ad/sorbent, billboards by Urban Vision that use a pollution-absorbing fabric, converting the emissions of over 60 thousand vehicles.

For the campaign, created by Ogilvy Italy for Urban Vision, a fund-raising body for restorations, they made ads out of The Breath, an innovative fabric that captures and absorbs air pollution.