URBAN VISION signs a partnership with the National Chamber for Italian Fashion (Camera Nazionale della Moda Italiana) and becomes OOH streaming partner of the Milan Digital Fashion Week 2020-the Walls, contributing to consolidate the indissoluble link between the city and fashion, between brands and consumers, to provide the most immersive interaction with its stakeholders.
“Today we have the opportunity to create increasingly innovative formats experimenting new communication paths able to integrate technology, creativity, sustainability, digital environment and territory– declares Gianluca De Marchi, URBAN VISION’s co-funder and CEO – A strong drive for change, the one created by Urban Vision and Camera Nazionale della Moda Italiana, which redesigns the urban space enriching it with the unique value of dialogue and the need for experiencing new forms of Fashion Week”.
Thanks to URBAN VISION Maxi Led network located in strategic places of the city , from July 14th to July 17th, the creations of the Milano Digital Fashion Week designers will be shown in live streaming on digital sites in the heart of the most prestigious streets and squares, giving life to a widespread and immersive metropolitan show, in an ongoing dialogue with citizens, who will be privileged audience.
Streaming of the editorial contents will be organized with slots for each brand , creating for the first time a schedule on a Maxi DOOH loop (Digital Out Of Home) providing the city with a service of innovative value. The selected iconic full motion ledwalls will be : The Stage Piazza San Babila, Naviglio 26, Corso Garibaldi 16 lato b, as well as the maxi led placed on the Duomo Cathedral in Milan, made available by Samsung.
The stop motion leds will be in: Corso Venezia, Largo Augusto, Corso Garibaldi 16 Lato A, Via Vetra, Via de Amicis, San Calimero.