Urban Vision and TOILETPAPER united for a social campaign to launch a universal message of sharing and unite, and an invitation to donate in favor of the Department of National Civil Protection.
TOGETHER, FOREVER this is the claim that supports a universal message of cooperation and collaboration between individuals. The image depicts two fingers that come close and come together. It is a dreamlike image, set in the clouds, which forms the symbol of infinity, a sign of hope, union and continuity.
The community needs everyone, together we can do it. To give substance to the message, the campaign supports the direct donation to the CIVIL PROTECTION DEPARTMENT of the ITALIAN GOVERNMENT.
“I have known the TOILETPAPER creative team – founded by Maurizio Cattelan and Pierpaolo Ferrari – for several years. We collaborated on a film of which I was one of the producers “, says Gianluca De Marchi, CEO of Urban Vision. “An artistic collaboration that I have always considered stimulating, different and disruptive. Today, we are all involved in what is happening and we have the opportunity to communicate in favor of the community. It seemed natural and right to think about this campaign and to combine our skills to send a positive message and promote fundraising for the National Civil Protection Department, which today more than ever, is committed to meeting all the needs of the structures. health workers, operators, doctors and individual citizens in difficulty ”.
The campaign will be on air on the Urban Vision maxi digital LED circuits of San Babila and San Calimero. It will also be publicized on the various digital platforms of Urban Vision and TOILETPAPER so as to be able to disseminate and amplify the messages supported through its reference communities.