To make people feel even closer, Urban Vision decided to promote the world’s largest user generated DOOH campaign ever done.
#SendingLove stems from the collaboration between World Out of Home Organization (ex FEPE), Talon Outdoor , Grand Visual and Plexus OOH and it encourages participants to send messages of love to those in places they cannot travel to – for now.
By uploading a text and a photo on sendinglove.to, you can see them made into a real ad, which will be displayed in one of the 153 cities where are located the DOOH spaces donated by over 70 media owners in the world. And among them, there are us too.