URBAN VISION TOGETHER WITH SONY PICTURES AND WARNER BROS
FOR THE UNCONVENTIONAL LAUNCH OF “SPIDER-MAN: A NEW UNIVERSE”
On the occasion of the promotion of the new animated film dedicated to Spider-Man, distributed by Warner Bros. Entertainment Italia, ‘Spider-Man: A new Universe’, Urban Vision, media company leader in sponsored restoration and in out of home advertising , has created a special project of great impact, building, in the vicinity of the maxi-banner that hosts the launch campaign of the colorful film, a giant spider net that connects the two sides of Navigli in Milan.
The 3D bridge, made with a particular fiber that reproduces the features of the deadly superhero weapon, exceeds 30 meters in length, embracing the banks of the Navigli and creating a surprising effect for the numerous passers-by who hang out daily in the Milanese leisure district.
Directed by Bob Persichetti, Peter Ramsey and Rodney Rothman, and produced in collaboration with Marvel, the film has been released in Italian theaters on December 25th.