#guccihallucination: a limited edition line featuring artworks by Ignasi Monreal

Gucci announces a new initiative in collaboration with Ignasi Monreal, the young Spanish illustrator who’s behind the recent advertising campaigns of the Florentine luxury House and who plays a central role in the new series of limited edition sweatshirts and T-shirts launching from April exclusively on Gucci.com.

Forging a creative connection with Creative Director Alessandro Michele and the House from Gucci’s first #GucciGram project in 2015, Monreal’s digitally-created surreal aesthetic – a contemporary blend of the Pre-Raphaelite Brotherhood and De Chirico – is synergic with Gucci’s eclectic vision.

Gucci Wall

Ignasi Monreal has also created the distinct colorful artwork that now decorates a wall just off East London’s famous Brick Lane, the first of its kind to debut in Great Britain.

Executed by the European leader in out-of-home advertising, Urban Vision, this new Art Wall features a woman seated on a sofa, inspired by the painting Portrait of Señora de Garay by Ignacio Zuloaga y Zabaleta and by “Rapunzel”, the German fairy tale first published in 1812.