X Factor Music Week

On the occasion of the ‘Milano Music Week’, Sky, in collaboration with Urban Vision, brought for the first time the music of X Factor on a unique stage of extraordinary impact built inside a maxi banner in Via Garibaldi in Milan.

A week of music and entertainment with the most famous participants of the previous editions of the talent show, including Davide Shorty, Eva and Giò Sada & Barismoothsquad and the protagonists of X Factor11.

The show has been enlived by RTL 102.5 radio broadcast, partner of the event.
An extraordinary out-of-home project that turned for the first time a maxi billboard into a live concert stage.