Thanks to Urban Vision, TIM inaugurates in Milan the largest green billboard in Europe, counting on an advertising surface of more than 2500 square meters. TIM’s new campaign, featuring Spider-Man and the dancer JSM, was displayed on the restoration site of the Municipal Services Tower in via Melchiorre Gioia.
The maxi-billboard is located on one of the exclusive Urban Vision sites that use the zero-impact Technology ‘The Breath’, a special multilayer fabric designed to reduce pollution and to improve local air quality, not needing any energy source .
TIM confirms to orient its corporate social responsibility towards those initiatives and high-tech projects aimed at promoting sustainability and environmental protection. A commitment that today is even stronger thanks to The Breath, the innovative ad-sorbent fabric patented by the Italian start up Anemotech and distributed, since February, by Urban Vision in Italy and the UK.