The Beauty will save the world

On the occasion of the Jubilee 2016 Urban Vision has launched the communication campaign “The Beauty will save the world” in collaboration with Earth Day Italy, designed to draw the attention of public opinion to the theme of the protection of artistic and cultural heritage.

The campaign culminated in the forum “… if the World will save the Beauty” which saw dialogue Cardinal Gianfranco Ravasi, president of the Pontifical Council for Culture, and Dario Franceschini, Minister of Cultural Heritage and Tourism. The theme of confrontation, held in the picturesque setting of the Church of St. Stephen of the Abyssinians in the Vatican, in the presence of important personalities of the world of Italian culture, the potential inherent in the collaboration between public and private sector for the recovery of the Italian cultural and artistic heritage.