Cocaine burns you and your ideas

In 2009 Urban Vision launches the campaign “The cocaine burns you and your ideas “, to warn especially young generations against the effect that cocaine has on human brain and on his potentiality.

The campaign, developed and created by the creative team of Urban Vision, was conveyed through billboards on two giant LED positioned in Milan in Corso Como, the heart of city nightlife. The tiative also provides the direct action of face-to-face fundraisers and the distribution of information leaflets in the main Italian squares.