THE FIRST GREEN ADV COMPANY IN EUROPE

Urban Vision is the benchmark for companies that invest in advertising but at the same time are concerned with air pollution issues.

Urban Vision concern about environmental issues has led the company to adopt The Breath technology - developed by Anemotech - on its Out of Home structures that treats and purifies polluted air in cities.

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What is it

A cutting edge fabric, comprised of nano – molecule activated core which separates and absorbs polluting and toxic molecules. A fabric designed reduce pollution from buildings and vehicles and to improve local air quality.

The Breath technology absorbs and lowers primarily and secondary pollutant molecules - NO2, (Nitrogen oxides) SO2 (sulfur oxides), and Benzene C6H6 (highly toxic carcinogen). These pollutant molecules are directly proportional to the presence of particulates PM10, PM1.0 and PM2.5 particulate matter of a diameter of less than 10 micrometers present in the air, which is known to have a direct impact on health. Figures show that installation of The Breath will result in an average daily reduction in pollution air in our cities



Properties of the fabric

The Breath in numbers

The Breath can absorb air pollution concentrations within a 25 meter area. At this distance The Breath has optimum impact, effectively removing pollution.
1. As part of the urban canyon effect air is circulated up into the Breath fabric mesh.
2. As air passes through the fabric mesh, pollution is trapped in the nano molecules - activated core.
3. The core transforms the polluting molecules, this cleans the air.

The installation of The Breath in a city environment directly tackle air pollution occuring from energy use in and around the building. As well as absorbing vehicle pollution from the street and nearby transport infrastructure.


*based on a test made in London city centre
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